VKLarson Communications is honored to be named a finalist in PRNews' Platinum PR Awards for Green PR on behalf of its client, SouthWest Germany, for promoting this German state's creative and far-reaching sustainability practices. PR News' Platinum Awards set industry standards for excellence across all areas of public relations. Finalists are corporations, agencies and nonprofits that took chances, made tremendous strides in their communications efforts and understand the power of public relations.
SouthWest Germany, officially the state of Baden-Württemberg, is not only home to the Black Forest, beautifully maintained castles, and the natural treasures around Lake Constance, the city of Heidelberg and the home town of Baden-Baden, but it is also the birthplace of the Green Party in Germany. And, true to these origins, the state incorporates green practices in all areas of life, including tourism with green hotels, electric cars, regional access cards and a new national park. Germany has a desire to rid itself of nuclear energy and focus on the development of alternative energies and is leading the way for many countries and regions.
VKLarson Communications worked with the innovative programming team at NY1, Time Warner Cable's 24-hour news and information channel, to highlight the creativity and achievements taking place in SouthWest Germany. The TV team traveled fast and far from Freiburg, at the southern end of the Black Forest, which is SouthWest Germany's scientific and cultural stronghold for renewable technology to Heidelberg, a rapidly developing center for urban renewal. Highlights included the Fraunhofer Institute for Solar Energy Systems (ISE) in Freiburg, the Bahnstadt and the Passivhaus Projects in Heidelberg, the Bio Energy Town of Freiamt in the Black Forest and biomass energy production in the Bretzefeld-Siebeneich in the Hohenlohe region.
The winners will be announced on October 26, 2015 by Platinum PR Awards in New York City. The PR Awards select nominees every year to celebrate the year's most influential communicators, initiatives and organizations. The other finalists for Green PR are Bacardi Limited, Golin on the behalf of NRG Energy & David Crane, Honeywell Hometown Solutions and Solar Energy Industries Association.