Switzerland Tourism took the plunge with Sports Illustrated’s Swimsuit Issue (SI) in Montreux / Vevey and Zermatt-Matterhorn and hosted the magazine’s bathing beauties. The shooting locations of the issue, with top models baring their curves to match the beauty of the background Swiss scenery, are a feast for the eyes. The publication is all the more special this year as it is the Swimsuit’s Issue’s 50th anniversary edition. The exposure for Switzerland Tourism is immense with over 60 million readers and viewers. Many late night shows were scrambling to interview the alluring models featured in the Swiss shoot: Kate Bock from Canada, Genevieve Morton from South Africa, and Emily DiDonato and Ariel Meredith from the U.S.