New Trade Fair in the World’s Largest Travel Market
The news today from the ITB is out: As of May 2017 ITB Berlin will be taking on the Chinese travel market with a new trade fair. ITB China will be held annually in cooperation with TravelDaily China at the World Expo Exhibition and Conference Center in Shanghai. Corresponding agreements have already been made with Chinese companies, including Alitrip, the travel brand of China’s internet giant Alibaba, with Ctrip, the country’s leading online travel agency, and with the tour operator Utour. With ITB Asia in Singapore ITB Berlin has already established a successful travel trade show in Asia.
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