Worldwide economic factors, violent conflicts and terrorist attacks as well as the refugee crisis in Europe are impacting very differently on the global tourism industry this year. The overall trend remains satisfying, however, and 2015 has been another good year for world tourism with a 4.5% rise in outbound trips in the first eight months of this year. The outlook for 2016 remains healthy and further growth of 4.3% is expected.
The outlook for world travel in 2016 remains positive. In October 2015, as part of its World Travel Monitor, IPK International questioned respondents in the most important markets for outbound travel about their travel planning for 2016. The result is the World Travel Confidence Index, which already predicted future market trends very reliably in recent years. This found that 42% of respondents intend to travel the same amount next year as this year, while 30% plan more travel and only 20% plan to reduce travel. While crises influence the travel planning for 45% of respondents, a majority of 55% say they are not influenced.
Overall, IPK is predicting international tourism growth of 4.3% for 2016. The strongest growth can be expected from Asia (+6.1%) and North America (+5.1% in total, but +5.9% from the USA). Europeans will also contribute to the rise in global tourism with a 2.8% increase in outbound trips. The travel desire of Latin Americans is relatively subdued, and they plan only 1.9% more trips than in 2015.
These are key results presented at the 23rd World Travel Monitor® Forum in Pisa, Italy. This ITB World Travel Trends Report 2015 / 2016 was again commissioned by ITB Berlin from IPK International, organizers of the 23rd annual World Travel Monitor® Forum, held at San Giuliano Terme, near Pisa, Italy, in late October 2015. The report covers the main trends in outbound travel demand for the first eight months of 2015 together with estimates for the full year and initial forecasts for 2016, as presented at the Pisa forum (as it is widely known).
Photo Copyright ITB Berlin