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About Us


About Us

Based in New York City and Pine Plains, VKLarson Communications LLC is a full service public relations firm serving cultural organizations, destinations and businesses in North America and Europe. Victoria Larson and her colleagues bring years of experience in, and passion for, creating successful editorial and public relations campaigns. VKLarson Communications LLC offers an extensive network of media contacts in travel, business and cultural affairs to promote the best interests of its clients.





"We have learned an enormous amount working with you and through you about our promotions, what works, what doesn't, and how to navigate our local press.  The press outing was great and our listings have been better than ever before thanks to your dogged efforts -- not to mention our other write ups, new contacts, and successes"

Eve Biddle, Co-Executive Director of the Wassaic Project


"Victoria is a consummate professional and an absolute pleasure to work with. She knows her client inside and out and her passion for Stuttgart is infectious. Aside from her organization, and high level of professionalism, Victoria is incredibly warm and genuine and goes out of her way to make sure every detail is accounted for. She has a way of representing her client that feels authentic and organic."

-Jennifer Tzeses, A-List Travel Writers


"I wanted to put pen to paper and say what a wonderful experience we had with Victoria Larson and her amazing PR firm. Our group visited NYC this autumn and engaged in a busy two days of media meetings and events.

Victoria successfully engaged leading media to join and meet with us, planned our venues with flawless precision, and managed the entire mission with grace, professionalism, and a wonderful personality.

It was a pleasure working with Victoria."

- Doug MacKenzie, Director of Media Relations Visit Phoenix Tourism

"In the course of my twenty-plus year career as a travel journalist, I have worked with many public relations firms. Victoria Larson and VKLarsonCommunications top that list from the perspective of professionalism, knowledge and attention to detail. More importantly, to me at least, is that she and her team sincerely care about the clients they represent, just as they care about those with whom they interact."

-Cynthia Dial, A-List Travel Writer


"As a travel writer, I have benefited from VKLarson’s client representation, which has included frequent press releases, well-executed fam tours, networking events and social media coverage. An outstanding PR professional, Victoria has introduced me to numerous story angles that continue to advance both my editorial opportunities and the client’s exposure in print and online media."

- Ann Yungemeyer, A-List Travel Writer


"I have worked with Victoria Larson for almost ten years in the travel industry and have always been impressed with her depth of knowledge, expertise, writing capabilities, quick response time and above all, her professionalism. Her sense of humor has also made her wonderful to work with and I highly recommend her as a public relations partner. A delight to work with Victoria."

- Lisa Cherepon, Managing Director of International Marketing Associates


Our Team

Our Team

Victoria Larson


Victoria Larson has spent many years in travel and tourism at the German National Tourist Office and in publishing at Institutional Investor, Readers Digest and TEXERE. Victoria is accredited in public relations (APR) by the Public Relations Society of America (PRSA). She received her M.A. from Trinity College, Hartford; an M.A. in International Affairs and Economics from the School for Advanced International Studies (SAIS) at Johns Hopkins and an M.A. in Publishing from the School for Continuing Education at New York University. She is a member of the Society of American Travel Writers (SATW).

Marcella Miner


Marcella Miner, hailing from the US and Germany, graduated from the Ludwig Maximilian University in Munich with a BA in English literature during which she spent two years editing publications and coordinating events in Prague, Munich and New York. 

Kelly Nolan 

social Media associate

Kelly Nolan is a Social Media and Digital Marketing specialist who has worked with brands across the Entertainment, Lifestyle, Health and Wellness, Travel, Fashion, Publishing, and Consumer industries in both an agency setting and as a personal consultant. Her past clients have included Roxy, HLN, VH1, Vogue, Delos Living’s Stay Well® Rooms, and Esteé Lauder’s Breast Cancer Awareness campaign.

Tim Wang 


Tim Wang is in his junior year as an undergraduate at Columbia University and is pursuing a double major in Sustainable Development and Political Science. 



2015 New York Emmy Awards - Green Environmental Program/Special - Nominee, NY1 News
Click here for a list of winners

2015 PR Platinum Awards - Green PR - Honorable mention, VKLarsonCommunications
Click Here for a list of Winners