Save The World Save The World Save The World
Save The World
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Save The World
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Save The World
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Strategic Planning

  • Conceptualizing and planning market positioning
  • Customizing research and pitch development for clients
  • Implementing and carrying out long- and short-term communications campaigns

Public Relations

  • Programming and planning press conferences and events
  • Organizing media tours throughout the U.S., Canada, and Germany
  • Developing strong media relations with print and online journalists
  • PR Measurement

Event Management

  • Programming, planning and executing small and large scale conferences
  • Creating event materials, including program guides, websites, and other collateral materials

Community Relations

  • Engaging audiences, creating influencers, winning supporters, and broadening awareness.

Social Media Management

  • Broadening audiences and working with respected online media and influencers on:
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram
    • Pinterest
    • Blogs

Newsletters, Press Releases, Websites

  • Press Kits
  • Press Releases
  • Newsletters
  • Presentations
  • Speeches
  • Content

What We Offer

Victoria Larson and her colleagues bring years of experience in, and passion for, creating successful editorial and public relations campaigns that create content and build communities. VKLCo creates and delivers timely and important information that journalists and influencers around the world can use in their own materials. VKLCo develops ideas and concepts that are both practical and inspiring and worthy of sharing and reading. The firm offers an extensive network of contacts and experience in creating and managing successful campaigns in tourism, business and cultural affairs.

About Us

Based in New York City, VKLarson Communications LLC is a full-service public relations firm serving cultural organizations, destinations and businesses in North America and Europe. We believe in creating communities that are an intrinsic part of clients’ brands, serve and extend the influence of companies with their audiences and customers and help organizations build strong and lasting relationships with their current clientele.


One of the ways we encourage community building and to highlight many deserving cultural organizations and businesses is through our online magazine, Side of Culture. VKLarson Communications has worked with many worthy organizations and businesses and knows firsthand the important roles they play in improving our lives as community builders, confidence creators and producers of art and beauty. It is our intention to help people be aware of these organizations and other similar ones across the United States and abroad. We hope you will enjoy reading about them as much as we like writing about them.  


Victoria Larson has spent many years in travel and tourism at the German National Tourist Office and in publishing at Institutional Investor, Readers Digest and TEXERE. Victoria is accredited in public relations (APR) by the Public Relations Society of America (PRSA). She received her M.A. from Trinity College, Hartford; an M.A. in International Affairs and Economics from the School for Advanced International Studies (SAIS) at Johns Hopkins and an M.A. in Publishing from the School for Continuing Education at New York University. She is a member of the Society of American Travel Writers (SATW).

Megan Mroz has a BA in Psychology from Michigan State University and is working towards a certification in Event Management at New York University.  She assists Victoria with digital marketing and coordination of press events for VK Larson Communications and article posting for Side of Culture.


Articles for Clients
Social Media Posts
Release & Newsletters